PrimaLend Takes Decisive Action to Position Business for Future

October 22, 2025

PrimaLend seeks to execute value-maximizing sale through court-supervised Chapter 11 process
Receives commitment for new financing to support business operations
Continues to operate as usual with no disruption to dealer-borrowers loans or terms

October 22, 2025
Dallas, TX – PrimaLend Capital Partners, LP and Good Floor Loans LLC (collectively “the Company”, or “PrimaLend”) today announced it is pursuing a value-maximizing sale through a voluntary Chapter 11 proceeding in the United States Bankruptcy Court for the Northern District of Texas. The Chapter 11 filing reflects a strategic step forward in reinforcing PrimaLend’s capital structure.
PrimaLend continues to operate in the ordinary course of business and support its dealer-borrowers as usual. In support of the sale process and to help fund operations during this time, PrimaLend has received a commitment for debtor-in-possession (“DIP”) financing from its existing lenders. The Company will continue to fund and service its dealer-borrowers, and the filing does not constitute a default or call on dealer-borrowers’ notes or obligations.
“We want to be clear: there is no impact to our dealer-borrowers’ loans or terms. No debt is being called due or accelerated as a result of this process,” said Mark Jensen, CEO of PrimaLend. “We are pursuing a sale process to maximize value of the business and strengthen our balance sheet in order to position PrimaLend for long-term success. We believe this is the best path forward to secure a strong financial future while maintaining our commitment to dealer-borrower success.”
He continued, “For 18 years, PrimaLend has been a trusted strategic financing solutions provider to dealerships and their related finance companies, providing reliable, tailored lending solutions, as well as mentorship and education in the buy-here-pay-here auto industry. Despite industry-wide headwinds—including post-pandemic inflation and interest rate pressure—PrimaLend’s underlying business remains fundamentally strong. We deeply value our dealer-borrower relationships and look forward to continuing to serve the buy-here-pay-here industry as we move forward.”

Key facts:

• • PrimaLend is not going out of business.
  • The Company is operating as usual, with no disruptions to dealer-borrower support or lending services. 
  • Existing notes and agreements remain unchanged and are not being accelerated.

Auto loan and inventory floor plan commercial servicing contracts with banks and other third party lenders will remain unchanged, with ongoing commitment to continue high service levels.
Dealer-borrowers and other stakeholders with questions are encouraged to reach out directly to their usual company contact or email Todd Yates at tyates@primalend.com. Additional information on the Company’s Chapter 11 case can be found at https://cases.stretto.com/PrimaLend. Stakeholders can also contact Stretto, the Company’s noticing and claims agent, at 714-277-4508 (for toll-free U.S. calls) or 833-902-4763 (for tolled international calls).