Helping Dealerships Grow Since 2007

At PrimaLend, the growth of your BHPH dealership is our core business. We lend strategically with tomorrow in mind, so you can focus on driving sales and building your portfolio.

We are a lending and consulting resource for our clients at every stage of development.

Quote

"What attracted me to PrimaLend was their focus on the future. They gave me the ability to grow my business and take it to where I knew it could go.

– Juan Ocampo, PrimaLend Client

What I love most about the PrimaLend team is their willingness to help. I know I can pick up the phone and talk to pretty much anyone there and they'll make time for me.

– Tommy Gregory, PrimaLend Client

"For smaller dealerships that can't get in with a large lender right off the bat, I would definitely recommend PrimaLend."

– Buy-Here-Pay-Here Dealership Owner

A Unique Approach to Financing

PrimaLend stands apart as a financing partner that offers more than just capital.

WE LOVE TO SAY 'YES'

We Love to Say 'Yes'

When other lenders are looking for reasons to say NO, PrimaLend finds reasons to say YES.

DRIVEN BY YOUR SUCCESS

Driven by Your Success

With our goals purposely aligned, PrimaLend only succeeds when you succeed.

LIBERATED LENDING

Liberated Lending

Go to the auction with capital and confidence. Not having to worry about financing your next inventory investment means you can get back to running your dealership.

WE KNOW DEALERSHIPS

We Know Dealerships

Financing BHPH dealerships is our core business. Let us leverage our knowledge for your benefit.

FOUR WAYS TO BORROW

Four Ways to Borrow

PrimaLend services four main asset categories: Receivables, Inventory, Real Estate, and Mergers & Acquisitions. This allows for lending that fits like a glove.

WE'RE IN THIS TOGETHER

We're in This Together

Other lenders stop providing value after they cut you a check. PrimaLend remains an active and involved partner who’s in it for the long haul.

Right-Sized Financing Options

BHPH owners and operators have complex borrowing needs that demand a solutions-based approach from a lender. Traditional banks often do not understand your business.

Learn how PrimaLend values your assets and develops innovative ways to help grow your dealership.

How We Finance

Ready to Grow with Us?

Now’s the time to accelerate your dealership’s growth by leveraging existing assets. We can help.

Let’s grow.

Get In Touch